The Whitlam Dismissal 1975

The Whitlam Dismissal 1975 The dismissal of the Whitlam Government on November 11th in 1975 remains to this day one of the most dramatic political events in Australian history. 'The Dismissal' is a term that has come into general use since 1975, to describe the termination of the elected Whitlam Labor Government by the then Governor-General, Sir John Kerr. The event came as the culmination of one of the most tension-filled years in Australian political history. The Whitlam Government, elected in 1972 after 23 years of Liberal rule, was dealing with an economic downturn and facing considerable criticism following a number of scandals. Its ability to govern was also destabilised by the fact that it lacked a clear majority in the Senate. The Whitlam Government suffered a block in supply in 1974 and was re-elected after the resulting double dissolution. The Opposition then blocked supply again in 1975 but the Whitlam Government refused to advise a double dissolution or resign.Gough WhitlamGovernor-General Sir John Kerr dismissed the Whitlam Government and forced them to an election. Kerr installed Fraser as caretaker Prime Minister and called for a full election of both Houses of Parliament on December 13. The events of 1975 caused enormous controversy at the time and there is still bitter dispute about the political and moral correctness of the decisions that were made.Labor Prime Minister Gough Whitlam's first 100 days in office in 1972 saw more radical changes than would be seen in almost 100 years of previous Governments. The Whitlam government ended conscription and ordered the last Australian troops home from Vietnam. It made several radical movements such bringing in legislation giving equal pay to women, establishing a national health service free to all, doubling spending on education and abolishing university fees, increasing wages, pensions and unemployment benefits, ending censorship and replacing...

The Biggest Mistake Youre Making at Work -The JobNetwork

The Biggest Mistake Youre Making at Work -The JobNetwork Jenny Blake, a former career coach at Google says: â€Å"Being stuck in one place for too long is not going to work.† In her new book Pivot, she goes on to describe what, in her view, is the biggest mistake people make in their careers. Namely, â€Å"Taking action based on fear or ‘shoulds’.†If you feel like you are stuck in an unfulfilling job or situation, afraid to change your situation for fear of it being the wrong decision, plagued by the â€Å"what ifs,† then Blake’s book might be an important read for you.In the meantime, here are 10  ways you could overcome your fear of change and make it work for you.1. Gather your courage.In order to turn an opportunity into an outcome, you’ll have to have the courage to try. Start shoring yours up.2. Embrace fear.Fear is totally normal, and almost impossible to get rid of entirely. We can’t get rid of it, but we can change our relationship to it by changing how we react when we†™re afraid.3.  Harness anxiety.Sometimes your anxiety is a very effective radar system helping you tell the good opportunities from the riskier ones. If you can dial down your panic a bit to listen to what your intuition is telling you, you can start to use your anxiety as a tool for helping you embrace the best change possible, rather than hiding from all change.4. Embrace failureJust like fear, failure can be a productive and useful tool. Next time you fail, try to figure out the lessons you can learn and move on. You won’t fail at the same thing twice!5. Be flexible.Learn how to improvise. You don’t want to be the person who makes inflexible plans and then is unable to think fast on your feet.6. Gamble a little.Sometimes it’s a numbers game, or a matter of odds. Make a bunch of small bets on yourself and eventually your minor wins will add up to something major.7. Don’t fear experimentation.You mustn’t be afraid of trying new things. If you experiment often and continue trying new ways to succeed, you’ll get there a lot faster.8. Choose your battles.You can’t win all the time. Pick the battles that mean the most to you, press for the things that matter, and retreat when it’s not worth your energy to fight.9. Always keep on moving.Make sure you keep moving forward, no matter what. Getting stuck is worse than stumbling a little on the path to success.10.  Don’t be a slacker.The best way to not be left in the dust- or better, to find your best path to where you want to be- is to keep up with your industry and your business. Stay on the cutting edge, where you have the best chance of pivoting.

The importance and value of crossing of disciplinary and artistic Assignment

The importance and value of crossing of disciplinary and artistic borders - Assignment Example As seen in the interview, this is not anew strategy because it has been in use for a long time now. Its invention, as evidenced in the artist’s argument really revolutionized art. By combining the elements of traditional art to the new found media, the artist managed to produce amazing oil portraits, an aura that played a very significant role in making art to be perceived to be having a political influence in the society. However, for this kind of artwork to be properly made, a proper choice of the sturdy foundation should be made for all the layers included in the artwork. Indeed, mixed media art is a noble idea because it has lots of benefits to the artists and consumers of artwork. Its first advantage is that it is const-friendly. As compared to the traditional art, mixed media art is a very cheap initiative as it does not have many expenses. Since it is not restricted to the use of only one particular medium, the artist is free to choose to use a variety of objects including newspapers, oil paint, clothes, sculpture, textile, ink, pieces of wood, graphite or household glue. All of these do not necessarily need to be bought because a large number of them like newspapers and pieces of wood can be easily found and collected from the immediate environment. Besides, mixed media art can be used in expressing political views. Over the years, art has been used as a very powerful tool in politics. As indicated in the article, the use of oil portraits played a very significant role in the political scene. By combining randomly found objects and traditional media, the artist managed to create appealing portraits for Margaret Thatcher. This is a clear indication that a proper use of mixed media can greatly help in the political engagement of art. It makes it easier for art to go beyond political borders by creating a political content in them. Lastly, mixed art is more aesthetic and

Paper subject ( Management financial resource ) Essay

Paper subject ( Management financial resource ) - Essay Example The mental health care, among adults, is provided on the basis of the community based hospital, independent supported living and adult residential care homes (CareTech, 2014). The young people residential services are directed towards children; this segment is associated with various facilities that are associated with facilitating the learning of children, as well as managing their behaviors. Fourthly, the company offers the foster care services; this segment ensures that children are assessed in their homes. This foster care segment is related to the provision of special services to children with disabilities. While offering these services, the management understands that a prudent financial management can help the company to perform effectively in its area of operation (CareTech, 2014). In this respect, this paper is focused on assessing the financial management of the health and social care organization; the paper will pay attention to the operations of CareTech PLC. Among the financial aspects that would be discussed include the principles of costing and business control systems. Considering that CareTech PLC is a firm that focused on offering health and social care services, it is critical for the firm to use the absorption costing method. The absorption costing method ensures that various costs are expensed to a given product or service. This method is effective as far as the external reporting is concerned (Fukui, Yoshiuchi and Ikezaki, 2014). The method ensures that both direct and indirect costs are effectively expensed to a given service or product. The absorption cost would be efficient in determining the costs that are required to be met by CareTech PLC in various segments in order to continue offering its services to diverse clients. Generally, the direct and indirect costs are assigned to different the end product or service that is provided to a customer. The absorption costing has remained a key principle of costing

English coursework essay and commentary Essay Example for Free

English coursework essay and commentary Essay Many teenage girls might shock you with their answers. Describing themselves as ‘ugly’ and ‘fat’. Over the years body-image issues are plaguing girls across the country. As a result of this majority have taken up unhealthy weight-controlling behaviour. This is done by skipping meals, taking laxatives and excessive smoking. Did you know that 9 in 10 females are conscious and currently unhappy about their body image? More than half of these are young girls. There are over 1. 3 million eating disorders in the UK alone. Happy, healthy and heroic is the feeling once you overcome anorexia. It’s about time we waved goodbye to the itty bitty twiggy runway models and say hello to the healthy curves of the new faces in Britain’s model industry. Majority of the runway models meet the body mass index criteria for anorexia. However over the past few years the trend of stick-thin models has started to become unappetising. â€Å"When I was younger I had a poor self-image, very low self-esteem, and yearned for a better body. I destroyed EVERY single mirror in the house as I couldn’t bear the sight of my body. I used to sit and count my ribs. I didn’t choose to be that way, it just happened. A few years later by the age of 19, I was 16 stone. From suffering Anorexia to becoming one of the biggest teens in Britain, it was a shock. Then I decided to set myself a target, lose weight and appreciate what I have. I’m glad I’ve moved on and I wouldn’t want anyone else to go through what I did. Now at the age of 22, I weigh 11 stone now, which is the perfect weight for me. I am overwhelmed with my body and have learnt to appreciate what I have been blessed with. I hope to soon conquer the rest of Britain and help more teenage girls on the road to freedom. I don’t like to think of myself as being ‘small’ size, I’m average and I couldn’t be happier. †Katya Zharkova, plus size model. However Kate Moss has been criticised by campaigners after revealing she lives by a slogan which encourages people with anorexia not to eat. Nothing tastes as good as skinny feels. † – Kate Moss. Eating disorder charity Beat described the comments as dangerous and very unhelpful for sufferers. Kate shouldn’t have said so, however a spokeswoman for Mosss model agency claimed: This was part of a longer answer Kate gave during a wider ranging interview which has unfortunately been taken out of context and completely misrepresented. † Women come in all shapes and sizes, and all of us have got the right to present ourselves beautifully in gorgeous clothes. Whether you’re overweight or tall, skinny or small, we are all beautiful. Everyone is different, everyone is beautiful and everyone is normal. Remember that. Commentary I chose to produce an interpretation of women of different shapes and sizes. I have done this in a magazine/article form. The audience of this piece was aimed at young girls, teenagers and women. It is more common for them to have a stronger opinion on the matter. Throughout the article I have written in both active and passive voice, it varies the focus of each sentence and questions the reader. I have written in second and third person by using ‘you’ and ‘she’ which are both singular. This technique it allows the reader to understand different perspectives and direct the reader. The pronoun ‘you’ links in with trying to involve the reader, by using the rhetorical question ‘What do you see’ it almost gets the reader interested in reading the article right from the beginning, it asks for their opinion. The rule of three is used a number of times in this piece, ‘itty, bitty, twiggy’ is mainly used for emphasis on the fact that stick-thin models are a shadow of the past. There nouns used in this piece are both concrete and abstract. Concrete nouns can be experienced through the five senses, but abstract nouns cannot be accessed by the senses and tend to be intangible ideas that form a part of our life (love, hatred). By using attributive adjectives such as ‘gorgeous’ it gives the reader some additional information about the clothes before reading on. Superlative adjectives are used to compare nouns, ‘biggest’ tells the readers that Katya wasn’t big or bigger but she was the biggest. I decided to use contrasting celebrities point of view to indulge the reader in celebrities opinions. The verb ‘used’ indicates the tense of what Katya used to do; in this case she used to â€Å"sit and count my ribs†. This quote puts the reader in Katya’s point of view. The reader would imagine what it would be like to sit and count their ribs, but you can only sit and count your ribs if you are anorexic. The average healthy person has enough fat on their body to form a stomach. Katya was anorexic which meant she could feel her insides. I chose not to directly tell the reader that Katya was anorexic until the next few sentences, to make the reader wonder what was wrong. ‘More’ is an indefinite determiner used to put out to the reader a sense of discomfort most teenagers feel when it comes to body image and almost officialises the context. By using subordinate simple and compound clauses that are connected by conjunctions and followed on by a subject and verb. In this case ‘So’ makes the reader think about the fact that there are so many different eating disorder cases around the world. Overall, I think this piece is interesting because it is an article that questions the reader’s thoughts about what is right and wrong about being under and over weight. In my opinion it manages to interpret different views on the matter of being different shapes and sizes and at the end uses the quote â€Å"Everyone is different, everyone is beautiful and everyone is normal. Remember that. † This quote uses repetition which is an excellent feature for slogans, the use of repetition means the slogan will be catchy to the reader and will stay in the readers mind and that is what I wanted to achieve when I wrote the article.

A Twiggy Image Essay -- Essays Papers

A Twiggy Image 1. Not merely handled as a precious package, but portrayed as one. Physically, she fit the part. Her hair was bobbed short to her jaw and always slicked down, parted from one side across to the other. It was a soft blonde; perhaps the only soft thing about her as the rest of her body met at sharp angles and was marked with dark lines. The skin appeared silky, unblemished and unwrinkled, still glowing with the youth of seventeen years. The eyes that met yours were large and dark, a very dramatic appeal. The lashes were fake; long and thick layers outlining the sunken pupils. Her lips sat pursed between a perfectly pointed nose and chin. This face graced the cover of Life , Look , Newsweek , Vogue , and Seventeen and filled pages within numerous American magazines and newspapers. The body that supported such a face stood as the foundation for fame and the force driving the photos. Measuring five-feet six inches from her blond head to her trendy shoed toes, she was lanky. At only ninet y-one pounds, the long limbs were nothing but flesh and bone. Knobby knees and jutting elbows made graceful movements angular. Flat. No breasts curved out from her torso and no buttocks rounded from her back. She was shapeless, asexual. Thus, she was distinctive; no one before had looked quite like her. She was the â€Å"It Girl,† who resembled an adolescent boy. She was England's â€Å"Face of ‘66† (Whiteside 87). And when she stepped off of the airplane at JFK International Airport in New York in 1967, Twiggy became a â€Å"universal heroine for teenagers† (Whiteside 54). 2. In 1967, America was hit with its newest trend—Twiggy. She emerged suddenly, appearing with the wink of a darkly lined and thickly lashed eye. Twiggy's impact, how... ...nda Benn. â€Å"This Year's Girl: A Personal/Critical History of Twiggy.† On Fashion . Ed. Shari Benstock and Suzanne Ferriss. New Jersey: Rutgers University Press, 1994. 41-58. Freeman, Jo. â€Å"The Women's Liberation Movement: Its Origins, Structures and Ideas.† 23 April 2003 . Lawson, Twiggy. Twiggy in Black and White: An Autobiography . London: Pocket Books, 1997. Twiggy. Twiggy . London: Hart-Davis, Mac Gibbon, 1975. Whiteside, Thomas. Twiggy and Justin . New York: Farrar, Straus and Giroux, 1968. Williams, Raymond. Keywords: A Vocabulary of Culture and Society . New York: Oxford University Press, 1985. - - -, Marxism and Literature . Oxford: Oxford University Press, 1977. Wolf, Naomi. The Beauty Myth: How Images of Beauty are used Against Women . New York: Doubleday, 1991. 9-19, 179-217.

Advertising and Promotion Essay

After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below. Save your work in DOC, DOCX, or RTF format with your last name in the title. Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero. Questions (25 points each): 1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion. 2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article. 3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media. 5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc. ). 6. Identify and explain the chief challenges confronting mobile advertising. Writing Across the Curriculum: Please be reminded that all written assignments in this course (including examinations) require formal writing, i. e. , standard business English as employed in the typical executive management suite. Given the importance of proper business communication by masters of business administration, examination submissions exhibiting errors in spelling, grammar, punctuation, and executive business style will be grade penalized. References regarding grammar usage and style recommended by the School of Business are: Strunk and White’s The Elements of Style and Shertzer’s The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled to advance the investigation into charges of plagiarism. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A â€Å"Reference† section must conclude all written work in which sources require citing. Shintaro, O. , & Barwise, P. (2011). Has the Time Finally Come for the Medium of the Future? Journal Of Advertising Research, 515 9-71. Advertising and Promotion Essay Introduction: Advertising and promotion are part of marketing which are very important. Without advertising and promotion the company cannot communicate the message of their product to the target customers. Through advertising the organisations use mass media to communicate the message to a large group of people. This can also be said as above the line promotion. Below the line promotion includes when the organisation is directly involved such as direct mailing and telecommunication. The assignment has been done on extensive research work to find out the various strategies used by organisation for advertising and promotion. The advantages and disadvantages, the competitive edge, etc. Requirement 1: 1.1 Advertising as we know is when there is the usage of paid announcement through media specially to bring in to attention of the people the knowledge of some product or service. Any medium that can take a message from an association to a potential purchaser can be utilized for promoting. Obviously, the most well known media are TV, print (daily paper, magazines, and so on.), radio, and the Internet. TV is well known in view of its vast range, however it is additionally exorbitant. The 2012 Super Bowl was viewed by in excess of 111 million individuals, and organizations that needed a 30-second business amid that game paid a normal of $3.5 million. The communication process involves the following: Source – A source is likewise alluded to as an sender. The sender has a message to pass on to others. The sender can be anybody from a brand specialist (in a significant company, for example, Nike or Budweiser) to a businessperson in a more diminutive association. Now and again, famous people are utilized to underwrite items and go about as an issue for the item. It is constantly vital to verify that the source is solid and reliable. An immediate source can be a sales representative conveying a message around an item. A indirect source utilizes a well known open figure to attract thoughtfulness regarding an item. Encode – The source encodes or makes an interpretation of thoughts into a message. Case in point, a brand director chooses to promote another item. Message – After characterizing the target advertise, the advertiser outlines a viable message that will accomplish the communication objectives. Recipient – The beneficiary is the individual or gathering with whom the sender endeavours to impart thoughts. Advertisers need a reaction, the responses of the recipient, in the wake of being presented to the message: for instance, a customer getting the message about the new item. Translate – The recipient deciphers or translates the message. For a message to be decoded by a beneficiary the way it was expected by the sender, the sender and receiver need to have regular encounters. As such, a recipient may not interpret a message the way it was proposed to on the off chance that her background and experience vary significantly from the sender’s. A marketer has to be sensitive to the intended audience. Noise – Noise meddles with or upsets compelling correspondence. This can incorporate a poor TV or radio signal. Feedback – Feedback is checking and assessing how precisely the expected message is consistently gotten. This is possible by directing statistical surveying. Basically, this includes inquiring as to whether they have seen the message, on the off chance that they review the message, and what their attitude was towards the product. There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website, magazine, newspaper, trade shows, billboard, etc. (Elearningportal.com, 2013) 1.2 Promotion is a part of the marketing business. Basically, if marketing can be considered as the methodology of bringing an item or service to the consideration of purchasers, marketing is the selection of methodologies to keep the product or service in the personalities of buyers and stimulate  continued demand for it. In marketing sales, distribution and target market are closely linked with promotion and advertising. There are a few potential roads of actions that the marketing group can use. Advertising may emphasize in one or more media stations, including TV, film theaters, print media, for example, daily papers and magazines, and online entries. Organizations might likewise distribute posters, announcements and pamphlets to promote their items. An product or service is liable to have one sort of notice for its dispatch, and may have diverse adverts that constitute the ongoing promotion campaign. These later adverts may specify grants that the product or service has won, or confirmation of past sales success It is the centralized system that runs the organization of advertisement and promotion. There are different level of hierarchy who work together to make this industry successful. The organization includes advertising and marketing managers, directors, sales agents, staff from finance department, etc. The media works very closely with the advertising and promoting. There are agencies that are in charge of the production of these advertisements and their distribution. There are also collateral service providers. For instance for BMW there are artists, painters, photographers, directors, who support the advertising. (Kotlar et al., 2005) 1.1 Assess how promotion is regulated (P1.3) The regulation of activities of promotion relies on the risks and likely effect of marketing. In some cases the company may withdraw their promotional campaign as because it may have potential risk, instead of doing good, it could bring about more catastrophic events (Bagwell, 2007). Formal authorization activities are likewise instrument for managing promotions. Analytical work is carried out to recognize if there is a marketing issue being overlooked. They may concentrate in deceptive message, error of message, adequacy of pages and profit on promotional investments. On reading the case study of BMW it is seen that they changed and strengthened their promotional approach in 2005 after a research study on extravagance auto purchasers. The promotional activity transformed its regulatory directions  to assemble new brand picture. In the wake of finding that their message is not being accurately seen by purchasers BMW strengthened and enlisted another notice org in May, 2006. Who supplanted the organization’s overemphasis on ‘performance driving’ in the course of recent years with the idea â€Å"organization of thoughts† Thus regulatory tools are connected to control the stream and impact of promotional activities. . 1.4 The universe of promoting and advertising is changing and the patterns of the business are extending, adjusting and developing as customers change. The key is to staying on top of things and using an alternate level of considering products, groups, organizations and promoting channels accessible. Mobile Marketing :Yes, this trendy expression was thrown around a considerable measure in recent years yet it’s at last turning into a need, being put into improvement and being advanced. Publicizing on cell phones is going to increment exponentially not long from now as cell phones keep on becoming a top technique for correspondence between buyers. Regardless of what industry, the measure of the business or different components, mobile advertising specialists will be looked for after more than ever. Interactive Banner Ads : Individuals hear the expression, â€Å"banner advertisements† and flinch. They are a bad dream for buyers and advertisers. Customers scorn that they take up the page and advertisers can’t get individuals to click on them. Be that as it may, what everybody knows is that they are an extraordinary source of product placement – right in the middle of your target market’s website.. What we’re starting to see is that advertisers are making banner of things their intended focus group needs to see and needs to recall. Basically, organizations are making their advertisements the feature story. As opposed to controlling buyers to their sites, they utilize interactive marketing segments to make these promotions shareable by means of social media. Local Advertising : Local advertising, in short, portrays promoting that purchasers aren’t altogether mindful that they are generally presented to on the grounds that it is flawlessly incorporated into how individuals use specific mediums. tricky for advertisers to attempt to evaluate how to discretely make their advertisements would appear to be a piece of the substance on the page the client is survey, yet imaginative promoting has truly taken off in this business sector and its fame is expanding exponentially among the promoting and advertising industry. Brands Look beyond Fans and Likes: This point is about understanding the motivation behind diverse social networking outlets, discovering which ones suits their target group best and realizing what purchasers use it for. At last, organizations understand that piece of the overall industry can’t be measured by the quantity of preferences on a Face book page or supporters of whatever other social media. Organizations are using collaboration, correspondence and content sharing. (Infinitee, 2013) Requirement 2: 2.1 We all know that marketing is a broad subject; advertisement is just another element of it. We have discussed before that advertising is closely connected with media. There are different types of advertisement which severe different types of purpose in the process of communicating message via media to potential target markets. Marketing being broad has various tools apart from advertising such as public relations, direct marketing, digital marketing, promotion, etc. The various forms of media which are used for the purpose of advertisement are T.V, radio, newspapers, magazines, internet, SMS, etc. In order to pass on the brand message it is very important to choose the appropriate media. When the intention is to reach out to large group of people it is perfect to use advertising. Role of marketing can be interpreted as use of appropriate strategy is vital for marketing mangers to get the right message to the right customers using tools such as promotions, product price and distribution. In order to  determine the most productive and effective communicational vehicle, it is necessary to understand the importance of the promotional strategy. In order for advertising to be a effective tool for a promotional strategy, it is necessary to understand the characteristic of the potential customers and hence a series of steps needs to be carried out. Following are some: Segmentation: In order to make communication via advertising more effective it is essential to divide the customers in to different groups. If it is unknown to whom the message is intended to, it may not get any response at al. Once it is known who the advertisement message is intended for, there needs to be further drilling to know more. In this scenario the marketers go in for research and surveying, etc. Targeting: In order for advertisement to get the best response it is necessary to know that communication is being made to the right segment. Targeting plans should closely be related to marketing objectives. Other important steps include positioning and messaging. 2.2 Branding is more than simply a business trendy expression. It has turned into the ‘must’ of selling in the new economy. On the off chance that the old promoting mantra was,† Nothing happens until some individual sells something,† the new rationality could be† Nothing happens until someone brands something. â€Å"in its most straightforward structure, a brand is like a name. It is the name appended to an product or service. However it may be, brand is more related to the physical aspects of products or services: for example, color, image, status, quality, etc. It plays physiologically in the minds of the customers, gives them a perception of the product or service. In short, a brand offers the client a certification and then delivers on it. You might infer, then, that if you build a powerful brand, automatically it becomes possible to make strong marketing programs. Nonetheless, on the off chance that you can’t persuade customers that your product is deserving and worthy of purchasing, no other measures such as fancy packaging or public relations will help to achieve sales goal. Successful branding programs are characterized by good quality product and services accompanies by good customer service which boosts the functioning of the entire organization. 2.3 When it comes to creativity in advertising, it basically means what to say and how to say it. The message in the advertising is very important. Thus, what to say is the message that will be passed on to the potential clients. How to say it on the other hand is basically the appropriate format that is to be used for the message. There are many creative specialist who are hired in the organization who deals with the creative aspect of advertising. Most companies these days pass on the work of the creative aspect of the advertising to advertising agencies. These agencies either hire specialists or has their own team of specialists. There are various steps which are involved in the creative design process which is also used by BMW. Following are the steps: a) Decision regarding objective of advertisements. b) Gathering of necessary information customers, products and competitors. c) Production of brand new ideas by creative specialist. d) Approval of these ideas by the managers of marketing and advertising. e) Coming to decision regarding the content of the message, message format, layout, etc. f) Testing and final check before the launching of the advertisement. The message in the advertisement has to be appealing to the desired customers. Ad appeal can be of many different types. It usually depends on what kind of message is the marketers most are focusing on. For instance they may want to say how high quality the product is or how low priced it is, etc. (Mukesh and Ranju, 2011) 2.4 Projects initiate in one department and when their work is done, it is passed on to the next. Organizations these days intentionally hire advertising agencies in order for the advertising work to be more promising and strong. Four Tips to Working Successfully with Your Advertising Agency Once the agency of choice is selected by the business, it is necessary to know how you would expand that relationship. How would you function adequately with your organization group to guarantee your advertising project is the best it can be? Consider these four tips for an effective org  customer relationship. Set clear objectives. Plot what achievement â€Å"looks like† at each stage as your org creates your promoting arrangements. Without clear objectives, it is difficult to judge the adequacy of promotions, outlines, mottos, or any piece of your campaign. Make certain your office is mindful of what you would like to perform with your system and characterize a particular estimation of achievement, whether regarding new clients, call-backs or strict deals. Cover the budget bases. Nothing jeopardizes a positive vendor relationship like squabbles over cash. Work with your advertising agency to set a particular plan for each one piece of your promoting campaign and in addition a general plan for advertising your business. Likewise, audit individual assessments for particular plan and printing tasks, office promoting commissions and managerial expenses. Establish specific timelines. Make sure you and your group are mindful of the proposed timetable of dispatch for your advertising program and additionally transitional dates for improvement paving the way to dispatch. React immediately when your office needs data from you to execute components of your fight, and catch up rapidly with sealing and asked for amendments. (H. Montgomery, 2011) Requirement 3: 3.1 Any techniques which are intended directly for the customers and are well within the control of the customers can be called as below the line promotions. Below the line promotion includes techniques which are creative and interesting meant for the targeted customers. BMW has used various below the line promotions to gain many customers. a) Public relations: This  involves various public activities. In order to get the attention of political parties’ worldwide and general public, BMW has created and donated to many charities. Activities as such has given them wide recognition, which is apart from the recognition they get from quality cars which they produce. b) Direct marketing: This is a form of marketing where the customers are reached out directly through flyers, leaflets. BMW does take part in this kind of direct marketing but not to a large extent. They usually do this when they represent them self in trade fairs and exhibitions. c) Internet: Internet as it does not need much introduction has become widely popular in the last decade. Internet is used to mainly use to reach out to various target groups. BMW has cars which vary in class, sizes, color and prices. Different customers have different preference. Internet is used as a medium of promotion to reach these messages to different target groups. It is also a medium to get feedback from clients. d) Events: Events include exhibitions and trade fairs. In these kind of events products are directly showcased, where the people can try the products or services and gain detailed knowledge about it. This is method of providing immediate good perception of the product or service in the mind of potential customers. e) Promotional campaigns: Companies includes certain number of individuals who widely participate in promoting the company. They usually design and execute campaigns. (Businesscasestudies.co.uk, 2013) 3.2 Following are other techniques which can be used as below the line promotional techniques: Door to-Door Marketing Door to door promoting takes selling to an personal level, and this is a standout amongst the most well-known manifestations of below the line promotion. This procedure obliges profoundly prepared sales staff that knows how to construct customer relationship and can walk that barely recognizable difference of being tenacious without being irritating. Most door to door promoting campaigns allows the person doing it some commission on the sales, so forthright expenses can be kept low and salesmen have more motivation to make sales. Most common door to door promoting is in the case of insurance companies. Exterior Location Marketing Exterior location marketing includes driving enthusiasm to an event or sale through the key utilization of employees set outside the area. Ordinarily, these systems incorporate sandwich-board style promotions or actually sprucing up the employee in an outfit to attract more attention on the location. These workers may remain nearby the street, getting the consideration of passing drivers. While this system is not frequently utilized, it can be helpful for small organizations, restaurants and car dealers. Thus, dealers dealing with BMW cars can be provided with incentives to do such activities to increase their sales. Email Marketing Email marketing can likewise be a manifestation of below the line promoting if your organization directs the campaign all alone. You are speaking specifically with the buyer through this manifestation of promoting and can steer them to a point of arrival where they can take in more about what you are putting forth. This thus provides for you the capacity to measure campaign effectiveness. Email promoting is for the most part economical, and results can be great if the email rundown is focused on fresh and follows double opt-in guidelines Double opt-in refers to the process where consumers have to confirm their subscription to an email list before emails can be sent to them. (K. McFerlin, 2014) Requirement 4: 4.1 Surviving in the market is not easy for the company. For companies to be prosperous they have to continue to attract and serve targeted customers within their budget. Hence budget for promotional strategy is very important. Following are some of the steps involved in the process of formulation of appropriate budget for promotional strategy: a) Observing market climate: Market can be unpredictable at time. Trends move in and out very quickly. Company’s market department has their eyes like eagles on the  market. They are always on the look for the that little gap which they can fill in. They are always looking for windows of opportunity. Not observing the market climate can leave them way behind, furthermore not having a appropriate budget estimation. b) Evaluating brand weakness and strength: This is important as because no brand is perfect. Even sometimes when a brand is created by the best of marketing managers, it may not be accepted well by the public or targeted groups. Hence, not keeping anything set in mind, marketers are always looking to find those weaknesses which they can improve on. c) Creating competitive marketing strategy: What sets your product, service and organization separated from your competitors? What quality do you give and how is it not quite the same as the plan B? Competitive strategies is about characterizing how you’ll â€Å"separate† your offering and make esteem for your business sector. It’s about cutting out a spot in the competitive scene, putting your stake in the ground, and winning mindshare in the commercial marketplace – being known for a certain â€Å"something† d) Up to date plans: As the name suggests, plans are necessary to be on time rather than behind time for the estimation of appropriate budget. e) Getting feedback: One of the most important thing as without feedback companies cannot know where they stand. (MarketingMO.com, 2014) 4.2 An promotion plan diagrams the limited time instruments or strategies you want to use to achieve your promoting goals. To the new or unpractised advertiser, the promotion plan may be mixed up as the whole promoting arrangement on the grounds that it plots where most of the advertising plan will be used. It is, nonetheless, only one part of the advertising plan – there are extra procedure and arranging segments portrayed in a marketing plan. You may decide to incorporate the accompanying components in your promotion plan: The significant segment to your Promotion Plan is the portrayal (or posting) of the planned promotional tactics you plan to use. Anticipated expenses for the year. Estimate your expenses as precisely as could be expected under the circumstances. Demonstrate the Relationship between the Promotional Tactics and Marketing Objectives Show the Relationship between the Promotional Tactics and Marketing Objectives Refer to or list again relevant objectives from the Marketing Objectives section of your marketing plan and point out how you will accomplish them using the promotion plan (Smallbusinessnotes, n.d) And appropriate promotional plan for BMQ product would incorporate the following: a) Define specific objective b) Distribution plan and targeted customers. c) Creating a theme to make it unique. d) Creating a supporting message with the product. e) Most important of all hiring a professional promotional consultant. 4.3 The integration of promotional techniques such as price incentives for a business or product must focus on the needs of the market, the condition and elasticity of demand, need for price incentives, and consumer responses towards price incentives (Dimitropoulos, 2012). A luxurious product such as BMW may use promotional technique of focusing on research and development for innovating new product features. Setting high prices also positions the product and represents it as a status symbol in consumer’s mind. Thus the integration of promotional techniques such as setting high price, branded entertainment, high performance, exclusivity eventually formulates an overall promotional strategy. However if not communicated properly or if the techniques are conflicting the brand message will be misinterpreted by consumers. Overemphasizing or underemphasizing features or overlooking the actual consumer needs should be avoided (Terence, 2010) An appropriate plan for the integration of promotional techniques for BMW  has the following steps to be incorporated: a) Assess the marketing communication opportunities for BMW. For example understanding the needs of the target market b) Determining the mode of communication that is going to be used for BMW. Example using intermediaries or selling products directly in BMW show room. c) Determine promotion mix. Gathering resources for sales promotion, adverting and publicity. d) Developing promotional budget. Gathering financial resource to afford the plan. e) Determining campaign effectiveness. Using various tools, like project appraisal techniques, analysis of the situation, etc to understand the viability. 4.4 Promotion is not a definite science. There’s no exact approach to measure the achievement of a promotion campaigns. You can’t, for instance, decide what number of sales cash are created by each one promoting cost used. However there are strategies that will provide for you a harsh thought of whether your promotions are hitting the imprint. Verify you have clear promoting goals. You may need to help business generally, however your destination ought to be more particular: to increase sales of a new product or service, to assemble attention to your organization, to increase volume amid a certain time period, or to stretch your business in a specific market. To evaluate the viability of your promoting campaign, you can monitor sales, new clients, demands for information, telephone request, retail location activity, site movement, or navigate rates. Utilize these strategies to gauge the force of the promotion campaign A straightforward approach to tell if your campaign is working is to track retail activity by tallying the individuals who enter your store. Bear in mind to monitor activity before you begin the promotion campaign, so you’ll have a premise for correlation. What’s more ask new clients how they came to know about the business. (Smallbusinessnotes,n.d) References: a) Kotler, Veronica, Saunders (2005). Principles of Marketing:. 4th ed. London: Prentice hall. 34-56. b) elearnportal. (2013). Marketing Communications Process. Available: http://www.elearnportal.com/courses/business/advertising/advertising-marketing-communications-process. Last accessed 25/11/14. c) Infinitee. (2013). 5 Advertising and Marketing Trends for 2013.Available: http://www.infinitee.com/advertising-and-marketing-blog/bid/62829/5-Advertising-and-Marketing-Trends-for-2013. Last accessed 25/11/14. d) Mukesh and Ranju (2011). Advertising and sales management. New Delhi: V. K Enterprise. 55-67. e) H. Montgomery. (2009). Tips for Working Effectively with an Advertising Agency. Available: http://www.brighthub.com/office/entrepreneurs/articles/52999.aspx. Last accessed 25/11/14. f) Business case studies. (2013). Using promotion to campaign for public services. Available: http://businesscasestudies.co.uk/unison/using-promotion-to-campaign-for-public-services/below-the-line-promotio n.html#axzz3K7hwVrCA. Last accessed 25/11/14. g) K. McFerlin. (2014). Examples of Below-the-Line Advertising. Available: http://smallbusiness.chron.com/examples-belowtheline-advertising-10099.html. Last accessed 26/11/14. h) MarketingMO. (2014). Competitive Positioning. Available: http://www.marketingmo.com/strategic-planning/competitive-positioning/. Last accessed 26/11/14. i) Smallbusinessnotes. (n.d). Promotion Plan. Available: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html. Last accessed 26/11/14.

Functional Areas Of Business Essay

There has been an ongoing debate between enlisted members and commissioned officers of the United States Military about effective leadership and the scope of control. Enlisted Service Personnel are usually the worker bees, are not managerial in nature, with combat and field experience. Commissioned Officers are the leaders of the enlisted members. Commissioned Officers usually are the ones that can be personified as managers, with little to no field or combat experience. This debate stems from Commissioned Officers executing their managerial roles, how it affects the enlisted member, and how it effects the overall mission. Leadership, strategic planning, law, human resources management, will be utilized to analyze the role of a manager within the functional areas of business. Leadership Most employees will follow an effective leader if the manager exudes confidence, is not a hypocrite, and believes in the organization’s mission statement wholeheartedly. The adage, † If a manager has to claim to be a leader, it almost seems as though he or she is trying to convince themselves that they are a leader, instead of showing that the manager is capable of leading. Motivation, inspiration, and being levelheaded are great attributes in being a great leader. Managers do not have to be an efficient leader in order to get things done, however, they should know how to manage those effective and efficient leaders in order to see the project or mission through. Most effective leaders are effective by being prepared and knowledgeable with some strategic planning. Strategic Planning As the adhesive that was so meticulously put there to hold up that model ship which is encased in a glass bottle, there is a plethora of minutia detail that goes into planning. With regards to the military, it takes an almost insurmountable amount of planning just to execute even the smallest of missions. This component is imperative to have in the manager’s toolbox, in order to maintain the survivability of the organization. A person that fails to plan, he or she plans to fail. Managers have to stay on top of planning, even if it means that sometimes coming into the organization on weekends, or coming in earlier than their standard start time. The organization also depends deeply on the legal department to ensure that the organization will not fall privy to legal troubles. Read more:  Functional Areas Of Business Law There are legal boundaries that dictate what can or cannot take place in the business world. Businesses hire witty, educated, and self-starting legal individuals to interpret the laws. There is a ton of small laws that can get an organization in or out of legal calamity. It could be a zoning law issue, or a morality issue, or what is common with big organizations is an environment issue. Managers have to be cognizant and stay on top of these issues in order to be a successful manager. In order a successful manager, there have to be some exceptional employees. Those employees hire through Human Resources. Human Resources Management Filtering out among the mass applicant pool to hire the best employees that are most suited for the position, rectifying current employees pay if needed, ensuring equal opportunity to the employees are all components of what it means to be in the human resources department. Managers have a few components to deal with when it comes to human resources. According to an a Forbes’ article, administrative director at a law-firm wrote that she needed some advice. The administrator’s employee was pregnant and she wanted to find a way to fire her before the employee tells anyone. She further stated that the pregnant woman would cost the organization a temporary hire, adding that after the baby is born the pregnant woman is sure to miss work due to baby illness. (Ryan, 2014) Managers have to be aware that it is illegal to fire someone for pregnancy, and need to have the wherewithal to be firm, but understand that employees have a choice of motherhood as well as having a  career . Managers in human resources can sometimes be the epitome for the managers throughout the entire organization that set the tone for the organization. When a manager from human resources has to fire an individual, if they are not careful the methods that are used can be detrimental to the entire organization. If the manager calls, emails, or texts the individual that in two weeks time that the person will be fired or laid off, that individual now has time to sabotage, slack-off, give trade secrets to competitive organizations or do something physically harmful to himself or the people at the organization. If the manager tells the individual that is to be fired to come into the office and let’s discuss some of the options that a person may have face-to-face, makes that terminated employee somewhat at ease. The terminated employee will not have to tackle this daunting situation alone. Supply Management In order to stay relevant in business, managers understand that they must have quality products at a reasonable rate from their suppliers. However, when the rates are unreasonable, managers should seek out other suppliers that will accommodate the organization’s budget. â€Å"Mooney agrees that managers will usually be keen on a purchasing department that is good at finding savings. But, he warns, even this can be a double-edged sword, because they can be expected to be much less enthusiastic when it is their area of spend that is being touched upon.† (Wheatley, 2005) Managers have to be diligent and understand that the purchasing department, if not fully understood, can break the financial infrastructure of an organization. Conclusion Being a great leader will comprise of attributes such as not being temperamental, inspirational and having the ability to motivate. Being able to strategically plan has to be in the manager’s repertoire, in order to efficiently run the organization. Laws are meant to be interpreted by the legal team to ensure the organization does not end up in legal trouble. Human resource managers have to be careful with the way they handle terminating employees. Finding the best supplier with a quality product, for a reasonable price is what managers should reach for in order to have a thriving organization. References University of Phoenix. MBA Overview Module. Retrieved from University of Phoenix, MGT/521 Website Wheatley, M. (2005, May). Supply Management. 10-11. Ryan, L. (2014, April). You Think Your Manager is Slimy? Check Out These Guys. Forbes, (), . Retrieved from http://www.forbes.com/sites/lizryan/2014/04/08/you-think-your-manager-is-slimy-check-out-these-guys/

How to Write an Argumentative Essay on Managing Conflict

How to Write an Argumentative Essay on Managing Conflict An argumentative essay on managing conflict is a task where you must investigate a debatable issue, select one side on the issue, and support that claim with evidence and logic. You are doing more than arguing for the sake of arguing. You are offering specific, detailed, and supported evidence for your claims. You are doing a well-written debate which is heavily researched. Selecting Your Topic When you set out to select your topic you should aim to pick something that is current, relevant, and which can be argued in a logical fashion. Moral topics do not always lend themselves to a logical argument which is why it is best to avoid them. It is also best to avoid something which is not current. Many a debates have been had on certain social issues, things which have already been argued for decades. If you can find a new twist on an old topic, or write about a newer version of it, then you are well on your way to producing great content. You want a debatable topic. That means you can see more than one viewpoint to your topic. The concept chosen must be controversial. It needs to present a thesis about which people argue. Your topic must be something you can research. This means you might have a great idea in mind, but when you set out to research that idea you cannot find current/credible sources. If you cannot find research performed by qualified and professional individuals/organizations, you might have to change your topic to find something more researchable. Your topic must be manageable. This means that you have to be able to cover the topic deeply and substantially enough to make your point in the confines of your limited writing space. Chances are your first topic will be too broad, which is perfectly normal. For this reason, try to narrow it down until you can argue the topic adequately. All argumentative writing should have the same three key areas: The Introduction The Body The Conclusion The introduction is where you provide the reader with a guide for what you are going to talk about and what your thesis is. The body is where you present the claims and supporting evidence to substantiate your thesis. When writing, you need to ensure the body of your content contains one paragraph per key claim, and that each claim reverts back to your thesis. You may, for example, have three key claims you want to present in support of your thesis. You can introduce these claims chronologically, in order of appearance in the work you are analyzing. You can introduce them ranging from strongest to weakest so that the reader goes from being hooked to reading your strongest points. It also adds up to the fact that your body contents end on a high note. Finally, the conclusion is where you remind the reader of the evidence you supported so that they walk away siding in your favor at the end of the text. We hope this helps you. Don’t forget to check our 20 topics, sample essay and 10 facts on conflict resolution for an argumentative essay. Otherwise, you can buy argumentative essay at our custom paper writing service.

Your Syndicated Newspaper Column †Proving Yourself to Editors

Your Syndicated Newspaper Column – Proving Yourself to Editors Imagine, seeing your Still reading? Good. If the obstacles don’t scare you, you’re on your way. Writing a column is your first step toward syndication. Finding publishing sources and composing your query are the next two. Newspaper editors are the key. You want your column printed in numerous papers, which requires finding numerous editors. You can purchase email lists for a price – often a hefty one. Since I’m trying to keep the cash flowing into my bank account, not out, I find addresses myself – one editor and one state at a time. Most states have a newspaper association website. Some include names of newspapers, editors and email addresses. If that’s the case, you’ll get your information there. It isn’t always this easy. Don’t fear. You can find your information elsewhere online. One website, Mondo Times, bills itself as the worldwide media directory and provides newspaper listings In your initial email, send a short letter describing the column. It’s important to communicate key elements within a few sentences: First paragraph: Pair your name with the name of your column. Include a one or two sentence writing

Contemporary opportunities and problems that confront IBM Company Essay

Contemporary opportunities and problems that confront IBM Company - Essay Example In relation to the study the company which has been selected is the giant company which provides services such as infrastructure hosting as well as consulting services in a wide range of areas including the emerging technologies such as nanotechnology. As a business organization, IBM was founded in 1911 through a merger of three companies and has since then grown to become a market leader in the computing industry. For example, IBM was recently ranked to be the largest U.S firm in terms of its market capitalization and number of employees. The company has however undergone a number of organizational changes since its inception and some of these changes have resulted in new challenges while others have been affected in order to keep pace with the changes in the industry. The growth of IBM as a business organization has been faced with both opportunities and problems in the recent past and even today. The company lacks identity the execution clocks in this successful processor by half reduce the cache size by four or eight times which has made the elimination of l3 cache a problem as well as reduced the problem of reduction of instruction execution width to one. Despite numerous challenges such as increased competition from its market rivals, IBM has continued to refocus its business strategies into taking advantages of the numerous opportunities for growth that have been witnessed in the computing industry. Some the recent key areas of strategic investments for the company include strategic acquisitions, maintaining leadership in technology as well as developing client and industry specific solutions to its growing customer base.